Since August 2020, Natalia has been the CEO of Parimatch Ukraine. Its main goal is the strategic development of the Parimatch brand in the Ukrainian market of betting and online casino games, as well as the active development of Responsible Gambling in Ukraine.
Prior to that, Natalia was engaged in marketing at Parimatch Tech and was an active participant in the process of establishing a legal gambling market in Ukraine. During this time, the company underwent a large-scale rebranding, a new ambassador, Conor McGregor, and sponsored sports projects. However, the main event is the receipt of the first bookmaking license in Ukraine by Parimatch Ukraine.
As CEO of Parimatch Ukraine, Natalia is responsible for key business processes in accordance with the overall strategy and mission, analyzes financial and non-financial reports for the company’s growth, builds effective relationships with key partners and represents the company’s interests in the external environment.
Under her leadership, a team of experts was formed at Parimatch Ukraine, a common vector for the development of corporate culture and vision of the company’s values was established.
Natalia has extensive experience working in corporations outside the company. Prior to Parimatch, she worked for 15 years in management positions in FMCG market companies, where she was responsible for developing marketing strategies, launching new brands, brand management, and working creatively for the Ukrainian and international markets.
Natalia has an economic education
Natalia loves active recreation with family, hiking, yachting.
The purpose of the Memorandum is to unite the efforts of all participants to establish common approaches to the application of legislation on advertising and sponsorship.
The goal is to develop the National Platform of Sports Integrity.
Congress and Exhibition Center "Parkovy" brought together industry leaders to discuss issues and trends.