Juventus and Parimatch have released a collaborative video
Juventus and Parimatch, as the club’s official betting partner, released a video where the stars of the Italian champions such as Arthur Melo, Danilo, Alvaro Morata, Cristiano Ronaldo and Wojciech Szczesny took part.
The video turned out bright and modern, it shows the similarity of both brands, their energy. The project was released by the Ukrainian film studio Electric Sheep Film. The directors who worked on the video were Andriy Kopots and Makar Severin. The shooting was directed by an experienced cameraman Nikita Kuzmenko, who previously worked with Katy Perry and Cardi B. The music was composed by Yevheniy Filatov, also known as “The Maneken”, a famous Ukrainian composer and sound director of the group ONUKA. Electric Sheep Film also performed the final visualization in collaboration with the Massa +, motion design boutique.
They were able to create the video, despite the limitations of the global lockdown. The partnership between Parimatch, as an innovative brand, and Juventus has proved that in our age of digital technology, anything is possible.
It is worth noting that the collaboration of the world-famous football club with the bookmaker showed the confidence of the European sports market in the Parimatch brand, which is an authoritative representative in betting, as well as a famous patron of domestic sports. It will be recalled that Parimatch was the first in Ukraine to receive an online bookmaker’s license.
Ivan Lyashenko, Parimatch Marketing Director: “Over the past 6 months, we have seen the partnership of two strong brands that provide great entertainment for millions of fans around the world. Step by step, we are strengthening our partnership and are excited to see an explosive cocktail created by the energy of Juventus and Parimatch. The connection of the outstanding footballers, who represent one of the strongest clubs in the world, with the energy and courage of Parimatch is a real spectacle. ”
“The cooperation between Parimatch and the European football giant demonstrates trust in us as a company with a high reputation, which has done a lot for the development of sports both in Ukraine and abroad. Such projects make our country more recognizable in the world, attractive for foreign investments, create conditions for launching new interesting programs, make us more technological, ” says Vadym Misiura, Parimatch’s representative in Ukraine.
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