The second meeting within the framework of the UHL Business Club project for UHL partner companies took place in Kyiv
Within the framework of the event, a discussion panel on marketing in sports was held
Today, February 22, in Fedoriv Hub Ukrainian Hockey League together with TM Parimatch held a second meeting within the framework of UHL Business Club for UHL partner companies.
Within the framework of the meeting, the discussion panel "Interaction between sports and popularization of sporting events" has traditionally been held, during which the speakers discussed new approaches to the development and popularization of sports in Ukraine on the examples of successful world and European cases, as well as shared their opinion on how to collect full stands at matches and work with their colleagues from other sports organizations.
One of the speakers of the discussion panel, the host of the TV channel "Direct" Mykola Matrosov told about how modern media influence the development of sports in Ukraine:
We support all sports and are happy to promote the development of sports in Ukraine. With UHL we work not so long ago, but have already achieved quite good results. I generally believe that the media should support domestic sport so that it grows and go to the masses.
The most discussed topic of the panel was the popularization of sporting events in Ukraine and direct work with fans, as well as work with filling the stands at matches and maintaining constant connection with the sports audience.
UHL Executive Director Oleksiy Braga spoke about the traditions of UHL Business Club and also spoke about the philosophy of the project:
— We want to create a platform for the exchange of experience among sports managers and functionaries. That is why we have chosen this method of relations with our partners. I note that this is the second meeting within the framework of the UHL Business Club project. We swapped the location, but the format of the meeting remained unchanged. Next, we will also invite different people with interesting cases to discuss not only hockey but also collaborations with other sports. Well, our main goal is communication. We need to communicate more together to create something new.
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