Parimatch Ukraine presents a special nomination for technology advertising at the Effie Awards Ukraine
Parimatch Ukraine will select the most technological and innovative advertising cases within the framework of the Effie Awards Ukraine. The company initiated a special nomination HIT TECH . The winner will be announced on December 15 during the Effie Awards Ukraine 2021 ceremony.
CEO of Parimatch Ukraine, Natalia Gilevych commented on the initiative to award the following nomination:
At Parimatch Ukraine, we rely on innovation. We are constantly improving technically, and as a team, and as a business in general. That’s why we really want to support innovative solutions and the latest technologies in advertising. To see further, to be ahead, to feel trends and to be ahead of time – such advertising will move the markets of the future.
During the selection, the jury will pay attention to the strategic component of the project and its impact on the development of advertising in the future, as well as whether it was possible to find a new trend that will eventually become mainstream. The jury’s assessment will also be affected by the presence of any of the elements in the advertising campaign:
- use of Live, AR, VR, Digital technologies,
- interactive mechanics of interaction with the audience,
- mechanics that had never been used in advertising before.
Maksym Lazebnyk, producer of Effie Awards Ukraine , also commented on the company’s initiative:
The Effie Organizing Committee is pleased to support the initiative to create a special nomination HIT TECH from Parimatch Ukraine. This is very important for the development of Ukraine’s advertising business, and this is how our mission is formed. In addition, the more prizes for participants in advertising competitions, the more interesting to participate in them. That’s why there are more prizes – beautiful and different! It motivates and inspires. There is only one point to keep in mind: no special prize gives extra points in efficiency or creativity rankings.
The jury of the Effie Awards Ukraine competition includes: Ivan Lyashenko, CMO Parimatch Tech, Kateryna Amirkhanova, Creative Director Parimatch Tech and Yaroslav Chuyko, Head of Brand Management Parimatch Tech.
We are waiting for creative participants and we hope that the new nomination will become traditional.
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