Parimatch Ukraine has become an official partner of FC Shakhtar women’s team
A meeting took place in the capital’s PM Hall , where representatives of Parimatch Ukraine and FC Shakhtar presented the company’s partnership with the women’s team of FC Shakhtar.
Women’s football is already one of the most promising team games for women, and Ukrainian footballers are showing good results. From the current football season, the UAF has obliged all UPL clubs to create women’s teams, and from the next even the First League clubs.
Head of Communications Parimatch Ukraine Alyona Kobozeva commented on the partnership:
Women’s sport is not inferior to men’s. This is a global trend – which Ukraine is already catching up with. We must actively develop this area. And Patimatch Ukraine, as the first legal betting company, is interested in this. We are happy to start cooperation with the women’s team of FC Shakhtar, we are sure that it will demonstrate the best results in Ukrainian football and make a name for itself in Europe.
Cooperation will involve the development of the marketing component and increase the number of fans of the women’s team. The activities of Parimatch Ukraine and Shakhtar will be focused on a sustainable development strategy that will include long-term goals. Already this season, joint actions are planned, the main purpose of which is to attract new fans to the life of the women’s team and to the stadium for its match. Shakhtar is a big football club with its own traditions and a whole army of fans, and together we will definitely achieve the potential of women’s football as well.
Yuriy Sviridov, FC Shakhtar’s Strategic Development and Communications Director, summed up the presentation:
Our mission is to set new boundaries of perfection in football. UEFA, FIFA and UAF make a lot of efforts to develop women’s football, we are happy to be part of the global trend and implement it. And we are pleased that our longtime partner Parimatch Ukraine supports us.
Parimatch is a development driver who has been supporting sports at various levels for many years. The brand’s portfolio of partner projects includes 8 UPL clubs and the First League club, the Basketball Federation of Ukraine, Ukrainian Hockey League clubs, etc. The women’s team of Shakhtar football club became the first representative of the women’s championship, in which the company became a partner.
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