Parimatch became Everton’s official betting partner

18:09, 24 September 2020

Everton Football Club and Parimatch have announced cooperation. The parties have signed an agreement under which Parimatch will be an official betting partner of the club in Europe within the next two years. Parimatch has also received marketing rights to promote the brand in the UK.

Parimatch’s branding will appear on LED screens and boards of Goodison Park Stadium on match days. Parimatch will also be present in communications on all online platforms of the club, in accordance with age and territorial restrictions. This partnership is aimed at supporting the rapid launch of a new Parimatch site specially created for customers in the UK.

Alan McTavish, Commercial Director at Everton Football Club: “We are delighted to welcome Parimatch, another dynamic international brand with great potential growth, to our portfolio of commercial partners.

This regional orientation agreement is an important addition to our partner register. Parimatch’s exclusive rights in Europe, as well as its rights to promote its brand in the UK, fit perfectly into our commercial strategy as we diversify opportunities in many areas of our operations.

We were impressed as Parimatch committed to innovation. They are very resourceful and we look forward to starting a joint effort to ensure maximum recognition and engagement in their key markets, while offering official betting services to our fan base in these territories.”

Sergey Portnov, PARIMATCH CEO: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so cooperation with Everton as our brand enters the UK market is a huge event for us. Everton is a pioneering club that is similar to our approach to innovation. We are committed to an exciting relations that will lead to increased awareness of our brand and allow us to offer a unique approach to our sporting and gaming offerings for Everton around the world.”

In July 2018, Parimatch became the UFC’s official betting partner in Europe, the Middle East and Africa, and has a number of partnership agreements in football and in the growing eSports sector. The company is known for its innovations and entrepreneurial spirit, corporate culture and desire to nurture new talents for brand development internationally. Two years ago, the Parimatch Foundation was established, the purpose of which is to promote a healthy lifestyle through education and public participation in sport.