Parimatch extends contract with Juventus football club
After a successful year of cooperation, the Parimatch brand has re-signed a partnership agreement with one of the most titled and famous football clubs in the world, Juventus.
On September 16, Juventus and Parimatch celebrated the first anniversary of a successful partnership. In addition, together with the start of the new season of Serie A 2021-2022, more sports activities are planned for football fans.
The first year of working with Juventus was really successful, and we get incredible pleasure and joy from working with this, without exaggeration, legendary football club. To be partners of a team with more than 120 years of history is an honor and pride for us, – says Natalia Gilevich, CEO of Parimatch Ukraine.
One of the greatest global campaigns of Parimatch together with the football club started in March this year. Then the leading players of “Juventus” appeared in an international promotional video, charged with yellow electric pulses of the Parimatch brand.
The video was shot by directors Andriy Kopots and Makar Severin from the Ukrainian production Electric Sheep Film. The advertising campaign was a great success internationally and reached millions of fans of the club around the world.
It will be recalled that in 2021 Parimatch also signed and extended cooperation agreements with six clubs in the English Premier League (Chelsea FC, Aston Villa FC, Brighton & Hove Albion FC, Southampton FC, Everton FC and Leicester City FC). Thus securing a strong enough presence in one of the best football leagues in the world.
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