Parimatch is Leicester City’s official betting partner
Parimatch has become a new official betting partner of Leicester Football Club. Parimatch’s symbolism will be placed on the form for training and warm-up of Leicester City team during all local matches, as well as matches of the UEFA Europa League tournament.
As part of the partnership, Parimatch’s symbolism can also be seen on side LED billboards during home matches of Premier League, Emirates FA Cup and Carabao Cup, on press walls during interviews that will accompany all the leading matches at the King Power Stadium, and on the club’s social media.
Harj Hir, Leicester City’s Head of Partnership: “We are truly excited about the partnership with Parimatch, a terrific international brand. We are looking forward to working together and helping to strengthen each other’s international credibility.”
Serhiy Portnov, CEO of Parimatch: “This is an excellent partnership for Parimatch. The Premier League is one of the largest and most popular tournaments in the world. We are excited to be part of the world competitions. We see a lot in common between our brand and Leicester City Football Club. Leicester is a big history of the Premier League. Their rapid takeoff is due to their insightful management and desire for success. We are confident that Leicester’s unwavering spirit will help us continue this exciting path of development and international expansion.”
Ivan Lyashenko, Parimatch Marketing Director: Leicester City will always be known as a miracle maker because of their outstanding Premier League win. At Parimatch, we believe that miracles can only happen because of hard work and morale. We are happy to cooperate with the club and players who profess the same values.”
Parimatch connects emerging markets with the world of traditional and new betting and is one of the most popular betting companies in the Eastern European region.
In July 2018, Parimatch became the UFC’s official betting partner in the EMEA region (Europe, MiddleEeast and Africa).
In addition, in 2018, the Parimatch Foundation was founded, which invested heavily in strengthening health and wellbeing by empowering education and public participation in sport.
Parimatch has joined the fundraising platform UNITED24. The company has already provided significant financial assistance and is now joining media support, featuring world sport stars.
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