Parimatch and Fnatic announce global e-Sports partnership
Parimatch, one of the leading brands in betting’s global industry, announced the launch of a two-year partnership with Fnatic, one of the most successful eSports teams of the last decade.
As part of the deal, Parimatch will become Fnatic’s official betting partner on CS: GO and replenish the ranks of the world’s best-known brands, which previously collaborated with the team. As part of the contract, Parimatch branding will appear at events attended by Fnatic line-up players on CS:GO, and the Parimatch brand logo will be applied to the team’s official playing form. In addition, brands will release collaborative outfit collections for Fnatic fans, which will become available worldwide.
Founded in 2004, Fnatic is one of the most recognizable teams in the eSports world and is known for its outstanding sporting achievements. More than 200 championships in 30 different disciplines were won by the team. The club is widely represented in CS: GO, League of Legends, Dota 2, Fortnite, Rainbow Six Siege, FIFA, PUBG Mobile and others.
From the start, Fnatic has become one of the most popular teams in the eSports industry. This is a huge media asset that brings together players from different disciplines, enacting partner brands to build communication with a huge audience of fans. Parimatch and Fnatic will join forces to create unique content for social media and YouTube and reach an audience of more than 15 million eSports fans worldwide. In addition, 100 branded T-shirts of the team can be won, this opportunity is already provided by Fnatic’s most active fans Parimatch.
The partnership with Fnatic is another big step towards leadership in the global eSports industry. The brand also supports the most popular teams Virtus.Pro and Team Spirit and conducts its own league on Dota 2, which has already become one of the main tournaments in this discipline in the CIS.
Stepan Shulga, head of e-sports of Parimatch: “Partnership with Fnatic is an important step in developing relations with the global eSports community. This year will be remembered for all the events associated with the pandemic, but for Parimatch it was a time of opportunity. Along with the most important contracts in traditional sport, we have signed a contract with Fnatic, legends of world eSports. Our strategy does not change, we believe that eSports and sports are two system-forming components of the entertainment industry, with similar audiences, interests, emotions. This is not the first example of cooperation with an eSports organization, but for the first time we have the opportunity to call ourselves partners of a completely global brand, with more than 15 years of history. There’s a lot of interest ahead.”
Sam Matthews, founder and chief executive of Fnatic: “We believe that betting with a sensible approach helps to embrace sport more acutely and more emotionally. We are proud of our cooperation with Parimatch, a technologically advanced, innovative and global brand and look forward to starting a collaborative work. We are confident that our cooperation will help bring the popularity of eSports to the next level.
British organization Fnatic is considered one of the most successful teams in the world of eSports and is known for its outstanding achievements. Founded in 2004, Fnatic continues to be a leader in many professional disciplines to date. The club is represented in more than five different divisions, including line-ups by CS: GO, League of Legends, Dota 2, Fortnite, Rainbow Six Siege, FIFA, PUBG Mobile and other disciplines. In its history, the team has earned more than 15 million dollars in prize money, becoming the 4th in the world by this indicator.
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