Parimatch became the official sponsor of Kryvbas football club

The new season begins with unexpected signings, Kryvbas has got another partner. Parimatch became the official sponsor of the Kryvyi Rih club.

Kryvbas started in the First League with new ambitions, challenges and goals. In order to make this season greater and more memorable for the fans, the club and the company signed a cooperation agreement. Parimatch is not only the leader of the betting industry and the first online bookmaker in Ukraine, but also a well-known organizer of many sports projects such as “Training with a star”, “Breakfast with a champion” and more. Kryvbas is the only club in the First League with which Parimatch has signed cooperation agreements. The agreement is for two years.

The cooperation will involve the development of the club’s marketing component and an increase in the number of fans of the team. The activities of Parimatch and Kryvbas will be focused on a sustainable development strategy, which will include long-term goals. In the new season, joint actions are already planned, the main purpose of which is to attract fans, both to the stadium and to the TV screens. Kryvyi Rih is a big football city with its own traditions and a whole army of fans, and together we will definitely reveal this potential.

Oleksandr Grande, Parimatch Representative, shared ambitious goals:

We fully understand the potential of the football audience in the city, and we want the local stadium to be sold out for every match of the championship in a few seasons. Our task with the club is to make Kryvbas an integral part of Kryvyi Rih’s leisure time and for the team to fight the best UPL teams next season.

Artem Haharin, Vice President of FC Kryvbas, supported a colleague:

Today we got a reliable partner, a well-known patron of Ukrainian sports. I am sure that the synergy of  Parimatch and FC Kryvbas’s cooperation is able to bring our club to the elite division.

Volodymyr Baenko, General Director of FC Kryvbas, told about the expectations from the partnership:

Kryvbas is an ambitious club with a long history. Right now we are writing a new story of a great club. We have something to be proud of, but we are always open to new ideas. Therefore, I hope that the powerful Parimatch team and its expertise will help us to become better and give the fans spectaular football and emotions.

Parimatch is a development driver who has been supporting sports at various levels for many years. The brand’s portfolio of partner projects includes the National Football Team of Ukraine, 8 clubs representing the UPL, the Basketball Federation of Ukraine, the Ukrainian Hockey League and others. Kryvbas became the first PFL representative this season, a partner of which became the company.

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