The development of women’s football in Ukraine and the world was discussed at the PM Media Club in Kyiv
A meeting of the PM Media club took place in the capital’s PM Hall . where representatives of Parimatch Ukraine and FC Shakhtar discussed the prospects for the development of women’s football in Ukraine. The partnership of Parimatch Ukraine with the women’s team of FC Shakhtar was also presented as part of the event.
The speakers of the event were Yuriy Sviridov, Director of Strategic Development and Communications of FC Shakhtar, Alyona Kobozeva, Head of Communications Parimatch Ukraine, Serhii Novikov, Deputy Head of the UAF Women’s Football Department, Alan McTavish, Chief Operating Officer of the Everton Women’s Team, Maria Denyshchych, Capitain of FC Shakhtar Women’s Team and TV presenter, influencer and philanthropist Oleksandra Loboda.
Women’s football is already one of the most promising team games for women, and Ukrainian footballers are showing good results. It will be recalled that since the current football season, the UAF has obliged all UPL clubs to create women’s teams. We also already have a strong futsal team that has won all the qualifying matches for the 2022 European Championships.
Things are going well in other sports as well. Volleyball SC “Prometey” for the first time in its history reached the group stage of the Champions League. Basketball player Alina Yagupova, who plays for Fenerbahce, Turkey, has become the Euroleague MVP for two seasons in a row. If we talk about the popularity of our athletes, Elina Svitolina’s Instagram has more than 800,000 followers, and Daria Bilodid and Marina Bekh-Romanchyk are already approaching the mark of half a million followers.
Serhii Novikov, Deputy Head of the UAF Women’s Football Department , spoke about the UEFA program aimed at the development of women’s football:
Women’s football is developing rapidly. It is talked about, matches are broadcast are hold, fans are interested in the results. And five years ago, only few could name at least one team. The Women’s Football Development Project in Ukraine is currently being implemented as part of UEFA’s “Time For Action” strategy. It is aimed at countries where little is known about women’s football. The project is designed for five years and we hope that as the result of it our clubs and the national team will be talked about more often in Europe.
A special guest of the event was a representative of Everton, a partner club of Parimatch. Alan McTavish spoke about the success of his team and stressed that the popularity of this sport will grow rapidly in the coming years.
Everton Women’s Team Chief Operating Officer Alan McTavish:
According to a survey we conducted, 46% of people are interested in football, and by 2026, 60% will be interested in football, and 31% of them are women. In Ukraine, people need to understand this and contribute to development. In addition, it will be interesting not only for men but also for women, and this is a completely new audience. And it’s not just fans, women will increasingly want to play football.
Following the meeting, we can say that the first steps for the development of Ukrainian football have already been taken. Of course, we need time to achieve really good results. But the main thing is that we have a plan and understanding of how to move forward, as well as the help, experience and expertise of Parimatch and the company’s European partners.
Technology, innovation and content — a single ecosystem for sports fans from Parimatch and Setanta Sports
the International charity organization Parimatch Foundation financed the organization of sports camps for the physical and psychological rehabilitation of children affected by Russian military aggression in Ukraine.
The total cost of the help reached UAH 8.5 million.