Sports Talk Club: Women’s view on the development of modern sports
The eighth meeting took place in PM Hall Sports Talk Club within the educational platform Parimatch Education. This time the guests of the expert platform gathered to discuss the level of development of women’s sports in Ukraine and its prospects.
The speakers of Sports Talk Club were the general manager of the women’s English football club Leicester City Jade Morgan , TV presenter, influencer and philanthropist Olexandra Loboda and vice-champion of the world in 3×3 basketball, manager of the women’s basketball club “Budyvelnik” Yevheniya Spitkovskaya . The constant moderator of Sports Talk Club events is Maxim Motin.
They discussed the growing popularity of women’s team sports. And their own cases proved that stereotypes are destroyed. The female audience of sports competitions is growing, more and more girls not only watch the broadcasts of matches, but also want to come to the stadiums. In addition, studies say that even among visitors to sports sites in recent years, there are more and more girls.
Jade Morgan shared the achievements of women’s sports in England and interesting patterns:
We conducted research and learned that many families are interested in the matches of the women’s team of Leicester, they came to quarantine for games with young children. And there is also great interest among the male audience. We are talking about thousands of fans who are happy to buy tickets. In addition, in England, many women are among the leaders of clubs.
Well-known Ukrainian journalist and TV presenter Oleksandra Loboda demonstrated interesting statistics in her profession and reminded about the trend of women’s football in Ukraine:
From next season, every UPL club will have to have a women’s team. Women’s sports are becoming increasingly popular, which means that new sponsorship contracts will be signed and this area will develop more actively. In women’s football there is enough spectacle and dynamics, but the passion and emotion there is probably even more.
By the way, leading women are more popular. Although, when I was just starting my career, it was not easy. Girls were not allowed to work before matches, were not taken on departures, now this trend is changing. If we analyze even the social networks of Ukrainian famous journalists and TV experts, we will see that women have much more subscribers.
And the manager of the women’s team of the capital’s “Budivelnyk” drew the audience’s attention to the situation in basketball:
Women’s basketball is no less exciting than men’s. And it is very promising. Unfortunately, there are very few sections for girls. It is worth noting that girls now often train with boys, as there are not as many women’s teams as we would like. And there is a positive point in this. This is a great motivation that helps to develop and raise your level.
View the full discussion of experts, their presentations and interviews with Michael Sher, head of Sports and Entertainment MediaCom, can be broadcast on the YouTube channel “Football HUB”, or below on our website.
Parimatch supports global trends, as the company itself is a pioneer in many industries. Development of Ukrainian sports and sports management, their support is one of the main tasks of the Parimatch brand, as the main patron of sports in Ukraine.
This time the meeting of experts will be devoted to studying the demand for sports events by female audiences.
The Parimatch Education platform once again raises important and topical issues related to sports
The seventh Sport Talk Club meeting dedicated to educational programs in the world of sports will be held on February 23 as part of the Parimatch Education educational platform.