Sponsorship in sports. How to attract partners?
The crisis reflected markedly on the sports industry. In addition to ending almost all competitions, many companies have significantly reduced their sponsorship activity. Will it become more difficult to involve partners in new realities? Why should brands invest in sports today? MediaCom Vice President Michael Sher will answer these and many other questions as part of pm education platform.
April 29 at 19:30 with the support of TM Parimatch and Tribuna.com will be held another online conference Sports Talk Club. The guest of the club will be one of the best sports marketers in Europe, vice-president of Sports and Entertainment of the international agency MediaCom Michael Sher.
"Parimatch brand continues to support Ukrainian sport. In addition to direct support in the current situation, it is important for us to help local clubs, leagues and the federation become more attractive from a commercial point of view. Both partners and fans across the country will benefit from this," said Vadim Misyura, a representative of the Parimatch trademark.
Prior to joining Mediacom, Michael managed the commercial activities of Rangers FC football club and was even earlier responsible for sponsorship and partnership of Soccerex Football's largest football business forum. He holds an MBA in football and is a lecturer in the Academy of Football Business (FBA).
Michael has advised and collaborated with many world-renowned brands, sports teams, media organizations and outstanding athletes at major sporting events such as the World and European Soccer Championships and the Olympics.
Its customer list includes international companies American Airlines, Shell, Allianz, Indeed, Sony, Toyota, Coca-Cola, P & G, VW, Subway and many others. Michael also collaborates with the all-stars of world football including Mr. Pele.
In order to get a link to the free broadcast of the conference, you need to register: https://forms.gle/swHxhhdqeQjRe6AX6
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