Movie on screen, sound in the car, rooftop cinema –– new format from Multiplex
At the end of July, multiplex and Parkovy cinema chain with the support of Parimatch opened a cinema for motorists. The new Multiplex Drive In by Parimatch venue has become the eighth cinema chain in the capital.The new cinema is located on the roof of Parkovy and includes 42 cars. Tickets can be purchased online through multiplex's website or app. The cost of one ticket is 250 UAH per car, the number of people in the car is unlimited. Show retrospectives and premiere films. For a beautiful image, a 16×8 meters screen and a Christie movie projector based on DLP technology with 4K expansion and with a 6KW light source are used.
Audio is broadcast via FM frequency, which is sent to guests by mail with an electronic ticket.Popcorn, drinks and meals from PMHALL restaurant can be ordered online or on site with in-car delivery. Show 2 consecutive sessions, starting at 9:20 p.m. The cinema will run until mid-autumn.
"It's always nice to make gifts. Especially bright as a cinema for motorists. And the best award for us is a machine-filled moviegoers playground. We all love watching movies, but watching them in the car cabin with friends or with a loved one is really something special. I am glad that the project turned out to be so successful, but we do not plan to dwell on this and will delight in new, equally interesting projects," said Vadim Misyura, a representative of Parimatch.
"We saw synergy in our partnership on several points: we mostly intersect the audience, our companies have expertise in working with content and strong marketing. In addition, we have the potential to develop cooperation on several more joint projects. Multiplex Drive In by Parimatch is the first link in the chain of future plans," said Roman Romanchuk, CEO of Multiplex
Multiplex Drive In by Parimatch is more than a movie trip.
Multiplex cinema chain is the largest cinema chain, which unites 27 modern cinemas in 16 cities of Ukraine.
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