As a first-class complex, PM Hall manages to remain in demand even in the corona crisis
Lockdown, along with quarantine measures, became another impetus in the development of sports leisure among Ukrainians. Events from the world of football, boxing, basketball literally brought together tens of thousands of fans and people in love with sports. The demand for spending time together, full of positive emotions and new impressions, is growing rapidly. And the market requires new formats and conceptual approaches.
Therefore, for several years in a row, the international betting leader in Ukraine Parimatch is actively developing a whole ecosystem of projects that promotes an active and sporty lifestyle. This is an event space PM Hub, the first of its kind Borodach Barbershop and a unique complex PM Hall.
In particular, PM Hall offers a unique leisure complex that combines first-class cuisine, current sports broadcasts and spectacular turnkey events.
The businessmarketing director of PM Hall Irina Bugeraspoke about the concept of the institution, innovations and the impact of the pandemic.
PM Hall was conceived as an alternative to classic European-level establishments. We sought to create a modern multitasking space that can surprise the sophisticated visitor to the capital.
The restaurant is first and foremost famous for its contact sports bar. Working 24/7, the digital corner broadcasts top sports battles from around the world. The feeling that fans are at the epicenter of the sports zaruba is achieved through a grand HD screen and a comfortable hall in the format of an amphitheater. The exclusivity and sharpness of the sensations of online broadcasts is added by the work of well-known sports commentators who accompany events with an original style of presentation. By the way, the innovative spirit of the sports bar was appreciated by such stars as Mike Tyson and Conor McGregor.
Another calling card of PM Hall is the stylish “Signature Cuisine” restaurant, which offers original dishes of European and Pan-Asian cuisine. Inspired by the gastronomic cultures of different countries and numerous travels, the chefs have compiled a menu that can attract the attention of the capital’s gourmets. It is worth noting that the kitchen of the restaurant is semi-open interior continuation of the main hall. The restaurant has become a great place for business lunches, friendly dinners and unforgettable parties. After 22:00 Signature Cuisine turned into the center of the capital’s nightlife with techno parties and karaoke battles.
In just a year and a half, we were able to create a new concept for Ukraine, an institution that shares sports culture and values first-class recreation.
In a crisis, you can and should be amazed
It is no secret that the previous year has radically changed the hotel and restaurant business and the event industry. During the strict quarantine restrictions, it was important for the PM Hall team not only to maintain the loyalty of our cuisine connoisseurs, but also to expand the product line to attract the attention of new customers.
Being flexible and adaptable to any external circumstances, we got into the unknown with a willingness to work hard and look for new business solutions. For example, during the total quarantine, we launched an additional service to deliver food directly from the restaurant, without intermediaries. This innovation was necessary because the contractors we worked with before the lockdown were not able to cover all the fans of our author’s kitchen.
We even expanded as soon as the lockdown ended. Anticipating how much people will miss the live communication and new experiences, they opened a summer terrace. The PM Hall veranda has become a real symbol of summer, as well as a favorite place for the people of Kyiv.
Guided by Napoleon’s ambitions, we continue to look for new formats for the development of the complex. We are currently working to organize gastronomic dinners this year with the participation of famous chefs with Michelin stars. We want to launch an entire cinema at the Sport Hub location, as well as establish systematic cooperation with the best commentators on sporting events. We hope to bring famous European DJs to Ukraine to arrange the loudest and most memorable parties in the city.
In our view, the pandemic has changed the behavioral patterns of customers for forever. The preference is given more often to online shopping or delivery. But as soon as the need for genuine communication and quality leisure arises, PM Hall becomes the unique place where you want to return again and again.
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