The Parimatch brand was awarded 13 prizes at the Ukrainian Creative Stories 2021
The Ukrainian Creative Awards 2021 took place in Kyiv at PMHUB with the support of the general partner Parimatch Tech: a significant event in the advertisingworld has gathered the most creative specialists in the industry.
The Craft / Technology and Creative Communications’ competitions attracted the most attention, where the judges evaluated the participants in the originality and perfection of creative ideas, as well as – technique and skill.
The Parimatch brand has collected 13 awards in various categories, which confirmed the leading position in the marketing sphere of Ukraine.
thirteen awards at the international festival are a serious recognition for our brand and a high appreciation of the team’s work, – said Ivan Lyashenko, marketing director of Parimatch Tech.
The highest scores of judges in the category “Craft – animation, VFX, CGI and 3D ”was awarded to the Bro Fist campaign, which aimed to increase the recognition and popularity of e-sports in the country. The campaign brought together more than 2 million audiences, which now continues to grow, which has contributed to the recognition of e-sports as a sport in Ukraine. Parimatch has long been a №1 bookmaker in the world of e-sports, so it is not surprising that this brand received the honorary award.
“Join the Fight” is the best campaign in the VISUAL EFFECTS category.
Numerous Parimatch Awards at festivals confirm the leading position of the brand in the market. Parimatch, as the first licensed bookmaker, is actively working on the development of e-sports and IT technologies and we strive to remain the best in the future. This recognition and awards demonstrate that we are on the right track – said Kateryna Amirkhanova, Creative Director of Parimatch Tech.
Parimatch Tech also initiated the discussion “Go Global: how to conquer the global market for a local brand”, inviting Yuri Miroshnikov, Board Member, Ukraine International Airlines, Valentyna Hrytsenko, Chief Marketing Officer, Ajax Systems, Yuri Sorochinsky, CEO, Nemiroff. In the moderation of Ksenia Morozova and creative director of Parimatch Tech Kateryna Amirkhanova, the leaders discussed the main trends and tools of entering new markets and the specifics of working in various industries. You can view the discussion at https://live.creative-awards.com.ua
Support for the creative industry by the Parimatch brand is not limited to UCS, This winter, the Effie Awards Ukraine, the most prestigious award in the world in the field of marketing communications, which will take place on December 17, is waiting for the advertising market.
The funds paid by the company will go to support sports, medicine and education.
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The marketing team of Parimatch Ukraine received the highest recognition in the advertising in the "Entertainment" field.