Fund For Mc
How can businesses turn charity into a system that works for the benefit of the people?

Katerina Belorusskaya, President of the Parimatch Foundation, told MC.Today where to start charity.

Fund For Mc
How can businesses turn charity into a system that works for the benefit of the people?

Katerina Belorusskaya, President of the Parimatch Foundation, told MC.Today where to start charity.

Fund For Mc
How can businesses turn charity into a system that works for the benefit of the people?

Katerina Belorusskaya, President of the Parimatch Foundation, told MC.Today where to start charity.

Fund For Mc
How can businesses turn charity into a system that works for the benefit of the people?

Katerina Belorusskaya, President of the Parimatch Foundation, told MC.Today where to start charity.

Interview, Lifestyle

How can businesses turn charity into a system that works for the benefit of the people?

Katerina Belorusskaya is the president of the International Charitable FundParimatch Foundation . Its goal is to develop children through education and sports, providing equal opportunities for everyone.

In the material for MC.today she tells you where to start charity and why your organization needs resources for development.

Today, Ukraine is still far from understanding that charity is not just a big heartbeat, but a systemic process. And although this sector has advanced greatly in recent times, the concept of “organized charity” is still a new phenomenon for Ukraine. Most often, people who are just taking their first steps in charity focus entirely on the issues they are working with, but forget about management and strategies.

And these are the elements that help to make systemic changes, and in this sense the non-profit sector is not much different from the commercial one.

Set a short-term and long-term goal

First, it is impossible to achieve the result if you have not marked it in advance. “Helping people” sounds nice, but it’s not enough. Want to help children fight leukemia? Wonderful. Immediately analyze how many children you can help in a month, quarter or year with the resources you have. Think about what you need to do to make this number of children grow every month.

Set a short-term and long-term goal, and then form a clear plan for how to achieve them. It all depends on the number of staff and partners you need to involve, the approach to fundraising. There should be the same cold-blooded approach as in business. There is no place for lyrics in such a case.

And this is the most difficult thing in the work of charitable organizations: to be able to keep a balance. It is the strategic approach to the case in the non-profit sector that helps to help effectively, not to fight on the spot.

Why it is necessary to develop and look for new solutions

Society is accustomed to thinking that 100% of the funds donated to charity will go to the needs of the beneficiary. And when the fund says that 20% will be left to support the organization – salaries, administrative costs, marketing – it often causes negativity.

But if the organization does not have the resources to develop, will it be effective? Unfortunately, many foundations in Ukraine only think about how to stay afloat and continue to help. We are not even talking about the development and search for new solutions.

Therefore, non-profit organizations cannot afford to hire professionals. For example, it is believed that the head of a public organization cannot receive the same salary as a leader in the commercial sector. Imagine how many people we reject from charity with this approach.

Read even more insides and interesting information from the experience of the Parimatch Foundation in an exclusive article on MC.Today website .

Parimatch Foundation Preview

Other news:

Berinchyk Fond
Denys Berinchyk held an open training session with girls participating in the “Sports Mentor” program

As part of the charity program of the Parimatch Foundation, a motivational training with a professional boxer took place.

Foundation Sokil
Parimatch Foundation and HC Sokil held a master class for hockey schools and journalists

The Foundation, in partnership with HC Sokil, has initiated the Training with a Star project for the second time.

Katok Fond
The Parimatch Foundation has set up a free rink near the President’s Office

Everyone will be able to get on the rink regardless of age and ability to skate.

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