Events, Interview

Vadym Misyura, representative of TM Parimatch: "Business should support sports at a difficult time for Ukraine"

In a difficult time for Ukraine, socially responsible business should support domestic sport.

This was stated at the International Sports Forum "UkraineRelaunch. Investments in sports — investments in the future of the country", which took place on March 2 in Kyiv, said vadim Misyura, representative of TM "Parimatch".

According to him, today the state does not have enough resources for the full development of sports in the country, so in such circumstances, its shoulder should be put to business. At the event Vadym Misyura made a presentation on "Support of Ukrainian sport by socially responsible business", which told about the work and purpose of the company.

In particular, he reminded that today TM "Parimatch" cooperates with the Football Federation of Ukraine, football "Premier League", Basketball Federation of Ukraine, Federation of Greco-Roman wrestling of Ukraine, Ukrainian Hockey League. The brand is also one of the partners of the World Cup of Hockey in Division 1A, which will host Kyiv on April 22-28. Among the brand's social projects are support for student sports, holding actions "Joint Olympic victory", "Training with a star".

According to Vadym Misyura, TM "Parimatch", which is currently engaged in philanthropy, expects that the authorities will soon create a legislative field for the legalization of the gambling industry. "For example, the benefits of legalizing bookmaking on the surface. This is money for the budget, new jobs, attraction of investments and sponsorship of sports, development of sports media, finally, it is a fight against corruption in sports", – added the representative of TM "Parimatch".

In general, at the International Sports Forum "UkraineRelaunch. Investments in sports — investments in the future of the country", which was attended by representatives of executive and legislative authorities, NGOs of sports direction and business, considered a wide range of problems of the Ukrainian sports industry. The main engine of change, according to the forum participants, should be all people who are not indifferent to sports. But the main partner of domestic sport should be the state and socially responsible business.


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