Parimatch Ukraine launches large-scale platform Responsible Gambling: Heart for support – brain for the game!
Parimatch Ukraine launches a large-scale platform dedicated to Responsible Gambling:Heart for support – brain for the game! as part of a global strategy to support the principles of responsible gaming. The initiative aims to provide society, gamblers and industry workers with unique and diverse views on gambling.
The goal is to build an understanding of how market operators can play an important role in preventing potential gambling problems. The first ambassador of the project Heart for support – brain for the game! from Parimatch is a world-famous boxer Oleksandr Usyk .
Parimatch Ukraine, as the first and only licensed bookmaker in the country, announces full commitment and compliance with the principles of responsible gaming. The company will focus on providing the tools needed to help the player to make responsible and reasonable decisions, as well as conduct educational activities and outreach to its customers. Today, the bookmaker’s website already has a self-monitoring system and a 24-hour support service that can help you to choose a restrictive measure.
The Parimatch brand faces global challenges and to take Responsible Gambling to the next level, it engages ambassadors in a responsible game. The first will be the absolute world heavyweight boxing champion, gold medalist of the 2012 Olympics Oleksandr Usyk. The boxer’s path to victory is intense training and a clear plan for each fight. This allows him not only to enjoy the victories, but also to enjoy boxing itself. Everything is like in the game!
Oleksandr Usyk shared why he decided to support the initiative of the company:
Willpower, intrinsic motivation, strategy are the key elements for victory. It is important to maintain control during the game, to understand that this is only a way to get positive emotions, and you can always pause or get help if needed. This is how I see the concept of responsible game. Therefore, I join the Parimatch brand initiative, which will increase players’ awareness of the principles of fair, responsible and transparent game.
CEO of Parimatch Ukraine Natalia Gilevich also told about the idea of a communication platform :
Parimatch Ukraine is the first and only licensed bookmaker in Ukraine. This status requires responsibility, especially to thousands of our customers and employees. Therefore, our business ideology is built on the principles and values of responsible gaming. It is important for us that the game on the pm.ua platform brings only positive emotions and pleasure.
Launch of a communication and educational platform dedicated to Responsible Gambling: Heart for support – brain for the game! is part of the global development strategy of Parimatch Ukraine. In partnership with the ambassadors of responsible gaming, the company will continue to form a culture of leisure gambling and raise the awareness of players. In addition, the company plans to develop technical monitoring tools through artificial intelligence and player assistance.
The funds paid by the company will go to support sports, medicine and education.
Achieving the UN Sustainable Development Goals is a challenge for market leaders around the world.
The marketing team of Parimatch Ukraine received the highest recognition in the advertising in the "Entertainment" field.