Parimatch Ukraine received the Best marketing team award during the Effie Awards Ukraine 2021
The marketing team of Parimatch Ukraine received the highest recognition in the advertising in the “Entertainment” field. The names of the best marketing teams of Ukraine in 2021 were announced by the All-Ukrainian Advertising Coalition together with the research company Factum Group Ukraine as part of the Effie Awards Ukraine 2021 award ceremony.
Especially for this year’s ceremony, Parimatch Ukraine initiated the HIT TECH nomination for technological advertising and chose the advertising campaign of the future. It was awarded to Bickerstaff agency for a creative advertising campaign for the launch of Alfa-Bank Ukraine’s new financial app – Sense SuperApp.
Alyona Kobozeva, Head of Communications Parimatch Ukraine commented on the award ceremony:
HIT TECH is an award for an advertising campaign that challenges and risks to break through the advertising cluster. Among the Effie nominees, we saw this in the communication of a new banking product. The advertising campaign was held in 360 ° format, combining image and product communication. We hope that this trend will become part of the advertising of the future, which will eventually become mainstream.
The prize in the nomination was a stylized cyber glove as a symbol of connection with the technologies of the future, sports and creative approaches – precisely because they are part of the strength of the Parimatch Ukraine team.
The company actively invests in Ukrainian sports, but the company loves not only sports, but also creative and innovative ideas. Parimatch Ukraine is legal entertainment, sports and creativity that give bright emotions.
The Foundation, in partnership with HC Sokil, has initiated the Training with a Star project for the second time.
Partnership aims to develop the youth e-sports scene, as well as the education of new talents.
Everyone will be able to get on the rink regardless of age and ability to skate.