Oleksiy Novikov, the strongest man on the planet, became a brand ambassador of Parimatch
Patron of sports №1 Parimatch and the strongest man on the planet Oleksiy Novikov announced the beginning of cooperation. Oleksiy became a brand ambassador of Parimatch and together with the company will be engaged in the development and promotion of Ukrainian strongmen.
Oleksiy started the PM Football Battle live, he lifted the heaviest soccer ball up the stairs straight to the stage. Novikov later joined the Italian fan team and took part in a football quiz with other experts.
Thanks to the collaboration of Parimatch and Oleksiy Novikov, fans and journalists will be able to communicate more often with the strongest man on the planet and receive even more interesting information about training, victories and everyday life of the Ukrainian hero.
We will remind that this year Oleksiy Novikov has already been the guest of the Parimatch project “Breakfast with the champion” where on air he set a new record of Ukraine on transfer of “Super Yok” (Rocker) with live weight.
Oleksiy Yevhenovych Novikov is a Ukrainian strongman, the strongest man in the world, multiple record holder and holder of four titles The strongest man in Ukraine. The Ukrainian hero became the youngest winner of the most prestigious tournament among strongmen of World’s strongest man, this has not happened since 1973. Directly at the tournament, Oleksiy set a new world record: he was able to pull a barbell weighing 537 kilograms.
Parimatch Public Relations Director, Vadym Misura:
Parimatch always chooses a brand ambassadors among the best. Oleksiy Novikov has already become the strongest man in the world and he still has many victories and records ahead. Oleksiy’s strength is well known not only in Ukraine, but also abroad. Together we can do even more for the development of the Ukrainian strongman and increase his popularity around the world.
The strongest man on the planet, Oleksiy Novikov:
This cooperation is very important because it is a new opportunity for the international and Ukrainian world of strongmen. I am very glad that the list of sports that Parimatch works with includes a strongman and this sport will become more recognizable and popular, because a strongman is even more unpredictable than football or another sport.
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