Winners of the Effie Awards Ukraine 2020 have been announced. The award ceremony was supported by Parimatch Tech
Gold, silver and bronze winners of the most prestigious award in the field of marketing communications Effie Awards Ukraine became known. The names of the winners were announced during a 10-hour online marathon, which was organized thanks to the general partner of the award Parimatch Tech.
The most effective advertising campaign is the case of Monobank and the media agency Initiative “And “mono” change banking at the national level? Mono! ” The full list of winners and finalists of the Effie Awards Ukraine 2020 is available Online.
For the first time, Parimatch Tech supported the top award for marketers and media professionals in Ukraine. This year’s ceremony included 10 thematic blocks and a presentation of 69 effective advertising and communication market campaigns. The hosts of the event were Svitlana Stepanenko, CEO of Twiga Ukraine and Dmytro Dzhedzhula, marketing director at Biosphere Corporation. The online marathon Effie Awards Show 2020 took place in the event hall of PMHUB and brought together the leaders of the Ukrainian marketing industry.
“As an international company, we support complex projects created at the intersection of innovative technologies, creativity, data driven solutions. Ukrainian marketing is ready to challenge the international market. Proof of this – cases are presented today. Honored Grand Prix winner of Monobank has revolutionized the banking industry by offering a product with a new business model and advanced MarTech solutions. ” – noted Natalia Gilevich, CEO of Parimatch Ukraine, member of the Effie Awards Ukraine jury.
This year the award is held for the 15th time. During the ceremony we managed not only to award the best, but also to show the most effective cases of the finalists to the general public.
«Effie Show is a unique event not only for Ukraine but also for the whole world. A real online marathon with the presentation of 139 successful marketing cases and their broadcast online became possible only thanks to the support of our general partner “, – commented Maxim Lazebnik, executive director of the All-Ukrainian Advertising Coalition.
In addition, the Effie Awards Ukraine 2020 announced and presented national ratings of the effectiveness of communication, media agencies and advertising and communication holdings, the names of the most effective advertisers and brands in Ukraine, as well as the names of the best marketing teams in Ukraine in 2020.
The names of the winners will be included in the international efficiency rating Effie Index 2020. This means that Ukrainian creative solutions will once again be the subject of discussion among the global marketing community and will continue to drive the development of the national MarTech market.
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