In 2020 Parimatch signed a partnership agreement with La Liga in Madrid and became Primera’s Official Betting Partner in Ukraine.
The Spanish side provides venues for the Parimatch brand at all events organized by La Liga. According to local laws, Parimatch advertising is displayed on 3D carpets during the broadcast of matches, and marketing materials are used at away matches for Real, Barcelona and Atletico.
As part of the partnership, Parimatch gains access to use logos, emblems, and trademarks of La Liga, as well as photo rights of 7 active players to create marketing materials.
The champion met with children who participated in the programs "Sports Mentor" and "Yes, I can!".
Besides, TV channels "Football 1/2/3" celebrated their next anniversary.
Memorandum of Cooperation in the Development of Mass Sports and Athletics in Ukraine.