Everton Football Club and Parimatch announced their cooperation in 2020. The parties signed an agreement under which Parimatch is the Official Betting Partner of the club in Europe. Parimatch also received marketing rights to promote the brand in the UK.
Everton is a record-breaker among English clubs for the number of appearances competing in the Premier League of the English Championship, which the team has won 9 times. Besides, Everton has 5 victories in the English Cup on the record.
The company’s branding will appear on LED perimeter and ribbon boards at Goodison Park on match days. Parimatch will also be visible across the club’s online platforms in accordance with the age and territory restrictions. The partnership is focused on supporting the rapid launch of a new Parimatch website specifically for the UK residents.
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These funds will be used to purchase 10,000 sets of military uniforms for border guards.