Basketball Federation of Ukraine
In 2016 Parimatch partnered with the Basketball Federation of Ukraine (BFU). The company is the general sponsor of the National Team of Ukraine and the titled sponsor of the Pari-Match Super League. Furthermore, as part of the cooperation, the brand assists the BFU in implementation of social projects aimed at supporting the society.
Parimatch participated in organization of various basketball events: namely, Training with the Star and Stars Match.